The story

Hi, I'm Alice! Tired of not finding products suitable for my type of curl, I founded AfroRicci in 2014 with a budget of €500, creating the first e-commerce in Italy dedicated to afro and curly hair and with the idea of ​​creating belonging, self-care and inclusiveness. We know that beauty does not have a specific shape or appearance but manifests itself in many forms and shades. This is why Afroricci believes that every person should feel represented and valued.

In 2015 I created the AfroRicci Kids line, dedicated to the delicate skin of our children. Being a mother of two curly ones, I immediately understood what the needs of a mother or father could be in the care of children's curly hair. My children were part of the research and development for the KIDS line, participating in the experiments and giving me a loving and constructive judgment from the packaging to the perfume.

Thanks to the AfroRIcci Kids Tour throughout Italy, I was able to get to know many realities of mothers and fathers abandoned in the daily care of their little ones' curly and afro hair. I was able to help them with practical guides to help them learn more about curly hair and its needs. This has strengthened the trust that our beloved parents have shown us for years, relying exclusively on our brand and recommending us to other parents with the same needs.